Chiikawa, with its immense popularity, has not only sparked a frenzy for various plush toys but has recently announced exciting news: a brand-new bakery themed around Chiikawa is set to open in Tokyo on October 29th this year! "Chiikawa Bakery ちいかわベーカリー" will debut at Tokyo's new hotspot "Tokyu Plaza Omotesando OMOKADO", under the guidance of renowned Japanese chef Junichi Sawada. It will feature a carefully crafted series of adorable Chiikawa breads, accompanied by original illustrations themed around the bakery. Fans should get ready for a pilgrimage to Tokyo!

This bakery will launch a series of bread and merchandise themed around Chiikawa characters. The menu includes cream-filled bread in various character shapes, French bread with cookies and milk jelly, "chestnut buns" filled with chestnut paste, and beetle-shaped waffles—almost too cute to eat! Among them, two versions of "Chiikawa Long Toast" are the highlights: the "normal face" with honey and fresh cream, and the "smiling face" with cowpeas and walnuts, both equally adorable. Unlike previous POP UP STORES, this "Chiikawa Bakery ちいかわベーカリー" is a permanent store in Tokyo, so fans won't have to worry about missing out on limited-time offers! To avoid overcrowding, from October 29th to November 30th, the bakery and merchandise store will operate on a lottery reservation system. Fans planning to visit should remember to participate in the lottery reservation on the official website in advance!